We are excited that so many directors, employees and customers are planning to join us for the 2019 Farm Credit Fly-In, taking place July 23 and 24, 2019, at the JW Marriott in Washington, D.C. The Fly-In is our moment to demonstrate Farm Credit’s impact on rural communities and the important role we play in supporting farmers, ranchers and rural infrastructure providers in good times and bad. Members of Congress also will look to Farm Credit to help them understand the conditions of the agriculture economy and how we are working with our customers during these challenging times. The more Farm Credit representatives we have, the greater our impact will be!
As you continue to prepare, we wanted to provide a few reminders.
- Important dates to keep in mind:
- March 15: General Fly In for LOs and Communicators
- March 18: Registration opens (contact Michele Lucas with questions)
- May 31: Deadline for providing photos, videos or other content about the customers attending the Fly-In
- June 10: Farm Credit Marketplace products may begin arriving at the FCC office (contact Jenny Mesirow with questions)
- June 28: Deadline for communicating what Farm Credit Marketplace products you will be contributing
- June 28: Deadline for providing your Marketplace customer poster file
- July 8: Registration closes
- July 12: Deadline for receiving Marketplace products at the FCC office
Registration for the Farm Credit Fly-In, FC3 and the Crop Insurance Workgroup meeting is now open. The last day to register for all events is July 8. Hotel space is limited and the room block, available July 21-26, is filling up quickly. If you would like to extend your reservation beyond those agendas are available at: dates, you must contact the hotel directly. You can visit the registration page here.
- Attendees and Capitol Hill message:
All Farm Credit directors, employees and customers are invited to participate in the Fly-In, including the luncheon, briefings, Capitol Hill visits and the reception. Each Farm Credit institution is responsible for determining and registering its attendees.
Information regarding Hill visit packets and messaging guidance will be coming soon. We will be utilizing the new Hill Day app that we implemented last year to help us with scheduling congressional meetings and keeping everyone on track the day of our Hill visits. To learn more about the new app and how to use it, please join us for a webinar on April 26 at noon EDT (immediately following the LO call).
- Reception and Marketplace:
Many of you have already told us about the incredible products you plan to provide for this year’s reception. As you know, the reception is extremely popular with members of Congress, congressional staff and other ag stakeholders because of the incredible products Farm Credit institutions have provided in years past. We hope you will consider contributing your customers’ products for the market.
As a reminder, your products must be:
- Produced by a Farm Credit customer
- 250 individual pieces, valued at no more than $5.00 per piece
- Individually packaged
As you decide on the products you wish to contribute and the customers you plan to bring, please fill out this form.
We will accept products at the Farm Credit Council office (50 F St NW, Suite 900, Washington, D.C. 20001) from June 10 through July 12, 2019.
If you have questions or need more information about the Marketplace, please contact Jenny Mesirow at firstname.lastname@example.org.
At the reception, we will again display posters of Farm Credit customers, a popular and effective way to showcase Farm Credit’s impact on real people. Posters feature the customer who produced the product you are sending to the Marketplace or another customer of your choosing. We ask that each association provide their individual poster design. Included in your poster, please provide a description of the customer featured, a picture of the customer, and your Farm Credit institution’s logo. It should be in PDF format with 300 dpi. FCC will print the posters on 3’x4’ foam core.
- Creating a Digital Presence to Engage Members of Congress:
With so many Farm Credit leaders and customers coming to town, we want to make as big a splash through digital media as we do when everyone is on the Hill walking the halls of Congress. To help us achieve this, we plan to promote the customers you’re bringing to Washington in the months leading up to the Fly-In, while they’re in town and through the month of August.
We will promote your customers and their stories that you have shared with us on Facebook, Twitter and Instagram. While promoting them, we will tag their lawmakers and your associations to drive engagement. Those promotions will link to their stories and their respective state-focused pages on farmcredit.com, so lawmakers and their staff can easily find stories about their constituents.
We will also run digital ads through Facebook and Instagram promoting the Fly-In and our customers. Those ads will link back to a special page on farmcredit.com that we will create specifically to highlight customers, other Farm Credit attendees and customer products we will be featuring during the Fly-In and at the Farmers Market.
Combined, these efforts will encourage members of Congress to explore our state pages, attend the reception and build excitement about Farm Credit’s presence in Washington.
To accomplish this, we need your assistance as soon as possible. When you identify the customers you will bring to Washington for the Fly-In, please send videos, photos and any other content about them to us by May 31. As you know from your own social media feeds, posts with photos and videos are the most engaging. This content is critical to our ability to promote your customers’ stories and Farm Credit generally.
Please share any questions or ideas with Mark Hayes.