Humane treatment of animals means quality bison meat for customers.
The guiding principles behind Nebraska Bison include the humane treatment of the animals while producing quality, healthful meat for consumers. And for the Miller family, one cannot exist without the other.
Randy Miller bought his first bison heifer calves in 1995, from Custer State Park in South Dakota. He saw them as a hobby and allowed them to remain wild on the family’s ranch in southeast Nebraska. In the intervening years, as demand for bison meat has grown, the Millers have expanded their herd to a second ranch in Missouri. While no longer a hobby, the bison still roam free on grassland. Human interaction is minimal and only for the herds’ well-being.
A Quality Product
The result is all-natural bison meat free of steroids, hormones and antibiotics. Customers value the care that has gone into the animals and the flavor and healthfulness that comes out in the product, says Stacy Tamerius, marketing director for Nebraska Bison, a Farm Credit Services of America customer.
While consumers are familiar with bison burgers, “My goal is to expand how people think of bison,” Tamerius says. In addition to recipes and new products, they have introduced ready-made meals for customers to reheat and eat in minutes.